Choose-Your-Own Zero Waste Cotton Solo Scrunchie

Say hello to your new favorite tiny-but-mighty accessory: Connally Goods’ Zero Waste Cotton Solo Scrunchie, where sustainability gets a seriously stylish upgrade, and your hair (or wrist, or bag handle, or water bottle) gets an instant dose of personality. These scrunchies are here to prove that doing good for the planet doesn’t have to mean sacrificing fun, flair, or fashion.

Each one is made from cotton production scraps, aka fabric that would’ve otherwise been destined for the landfill, but instead has been rescued, transformed, and given a second life as a gloriously ruffled little pop of joy. Think of them as wearable eco-friendly high-fives. They’re soft, sturdy, and totally machine washable (because nobody has time for high-maintenance accessories), and they come in a rotating selection of prints and solids that change with whatever we’re making in the studio.

And we get it: calling them “hair accessories” barely scratches the surface. These scrunchies are multi-talented. Toss one on your wrist like a playful cuff. Use one to jazz up a braid or messy bun. Clip it onto your bag strap for an unexpected burst of color. Heck, wrap it around a bouquet or a gift as a reusable flourish that steals the show. The point is, there’s no wrong way to use a scrunchie this cute.

They also make adorable, easy gifts for your stylish and sustainability-minded friends or even those who claim they "don't wear scrunchies" (we’ve seen them convert). Whether you pick just one to suit your vibe or start collecting a whole rainbow of them, the Zero Waste Cotton Solo Scrunchie is a small way to make a big impact.

So go ahead. Be a little extra. Be a little conscious. Be the person who looks good, feels good, and casually drops “oh, it’s zero waste” into conversation like it’s no big deal. (It is a big deal, but we’ll let you stay humble about it.)